I sit within Microsoft’s Central Marketing Organization which is the hub of all core marketing activities for Microsoft products such as Office 365, Azure and Surface. Our marketing campaigns may be targeted towards either consumers, commercial businesses or technology audiences.
I mainly focus on commercial marketing which involves targeting various business decision makers within the technology industry to help them understand how they can leverage technology to deliver better business results. This includes working with a wide range of stakeholders, from creative agencies to our social media teams and event managers. I also work with analytics teams to report on campaign success and engagement, to see how we can optimize our campaigns for success.
To me, each week looks different until the last.
This is something that I really enjoy about the role because you never know what exciting project can come from which you can get stuck. Most of the time I will work with various stakeholders within the business and external marketing agencies to brief and execute the campaign. I am primarily based on readings, but I also attend events related to the projects I am working across the country. It is a great way to network and meet customers. Along with this, I like to stay on top of my learning with the endless amount of resources available to us at Microsoft, for example my Microsoft Office Expert exam.
Can you tell us about your role?
One of the highlights of my role was working on Bet in January 2019. Bett is the largest education tradition program in the UK and we were the main sponsors of the event. I had the opportunity to help plan Microsoft’s presence at the event, and to participate for 4 days.
Being given the responsibility to help organize such a big event was very rewarding because I think my hard work had an impact on the successful organization of the event. I had the opportunity to network with a wide variety of people within various jobs, opening my eyes to the diverse career paths people have taken. To top it all off, I got to meet Cindy Rose, CEO of Microsoft UK, one of the breakout sessions I helped host!
What transition from Microsoft to Microsoft?
The transition from university to working life was initially quite difficult as your working hours increase quite dramatically. Considering this, I enjoy the routine that working at Microsoft gives me and it didn’t take long to adjust. I look forward to applying what I have learned while working in a fast-paced and corporate environment to go back to university and make the most of my final year in education this year.
My personal highlights of the year at Diggirlz are an internally led program,
which brings together Year 8 girls in Microsoft offices and exposes them to STEM topics and coding. Bringing young girls into technology is so important today. Volunteer for DigiGirlz made me feel like I’m really making an impact and their future is making a difference. It was inspiring to see the excitement as well as the students’ eagerness towards technology while participating in the coding activity. It was an experience that I will not forget, and I am grateful that I took the opportunity to volunteer.
Make a habit of asking questions
Questions are the key to learning. This is how spies solve cases and how inventors invent. This will help you to gain knowledge and learn from new experiences.